Just curious did the link on the puma ad being a fake not come through? Or was not posting it some other comment? I mean I know this is just a blog and therefore not meant to be held to high journalistic standards, but it seems unfair to not present full information on something. I'm really not trying to argue here the ad is despicable and was so much so that it's authenticity was investigated and proven to be essentially a hoax. Yeah it's a shame that any advertising firm would see this as a valid idea but if you start posting every source of sexism aren't you going out of scope?
I haven’t received any links about it being fake, but I did get a message from a reader debunking the ad. Is there a link?
“What was really interesting to me was how much these men have taken society’s sexism and have amplified it to justify their own desires, however. The reason they can believe that women are there to be used sexually and mistreated is that society teaches that women don’t have full rights, dignity, or autonomy when it comes to sex. In a society where people argue with a straight face that a woman gives up her right to say no to child-bearing because she chooses to have sex, it’s not much of a leap for a sexual assailant to believe that a woman gives up her right not to be molested because she leaves the house. When we live in a society where anti-choicers argue that women must be prevented from having abortions because they don’t really want them, it’s not much of a leap for assailants to believe that the woman who runs away in disgust and fear really wants to have sex with him.”—Amanda Marcotte on Sexual Harassers Reflect Larger Social Beliefs. (via redlightpolitics)
I'm sure someone has mentioned this before, but I'm tired of seeing ads for garbage bags and cleaning sprays and vacuums and dusters and brooms and mops that show only women cleaning the house. Like it's their job, and that's just what they're supposed to be doing. I even remember an ad where a group of housewives or what have you, are *so amazed* and impressed by how well a cleaning product works. No men in those commercials, EVER. Unless they're the ones making the mess, because that's what men do best and their wives should just clean up after them, because hey! What else is she doing that's productive? I'm sure there's nothing else she would rather do than clean up after her husband and her kids. I especially despise the ads for Pledge products where a man’s voice over announces that they have TRAPPED A WOMAN IN A GLASS BOX with the cleaning product and she just goes and cleans everything because of course, it's her natural instinct. And then sometimes, they make a joke about how they're going to leave her in the box until everything is perfect and sparkly clean. Soooo hilarious. Sorry for the rant, I'm just beyond tired of those ads.
Me too. According to TV women are basically just vaginas who know how to operate a mop. Why do we, as a society, put up with this kind of bullshit?
Hey I really enjoy this site, although I do admit it makes me even more depressed to watch commercials/view any media now. I have a real hatred for stereotyping in any race, gender, or pretty much any in general really. this blog makes me feel like "oh hey at least someone else on this earth sees it too" (I also loved to watch Target Women with Sarah Haskins' so this is like a nice mini dose.)
sorry I'm babbling now I just wanted to write this to say thank you, also I thought you may find this site a bit amusing (in the nauseous sort of way) http://fuckyeahquotesforgirls.tumblr.com/ (or not, it made me want to scream anyway)
Dear Glod, that Tumblr makes me want to gag. Thanks (I guess) for linking it. I’m sure it’s inspired you to find that one guy, because you’re nothign without him, right?
I just went through all 15 pages and I must say, I love your blog =)
And because there's a picture of axe, I must assume you sprayed your blog with axe and must now make love to it. Thanks advertisement companies for lemme me know how the world works =)
Using Axe means our blog doesn’t need consent to violate your browser.
The NASA thing is actually a myth; the guy who developed the pressurized ball point pen did so with NASA in mind, but they didn't commission him to or spend money on research and development.
I knew it was something along those lines. It’s still more-or-less fresh in the memory because I saw it in an episode of QI recently. I do so love that show. Stephen Fry is my idol.
Two things. Firstly, I have rent this month, so the donate button is gone.
Secondly I haven’t had the time to devote to the blog as of late, so I’m looking for two things. Firstly, more user submissions (yay!), and also I’m looking for someone interested in helping out with the blog (Helen doesn’t have the time for it and Lepas is often occupied with other things, such as her fantastic webcomic, Zap!). If you’re genuinely interested in joining the IYPWAGYWNSTSI team, shoot me an email.
I work in retail as a cashier and about a month ago this little boy with his mom and dad came through my checkout line. The boy asked me to give his doll back to him after I scanned it. It made me really good when the kid told his parents "I can play daddy now" and his parents never said a word about how it was "for girls" or anything negative. Maybe there is hope for these little kids in the sea of all these awful gender specific ads/commercials.
You’ve no idea how warm ‘n’ fuzzy that makes me feel. I’d like to hope that any parent worth their salt can still do an awesome job of reenforcing non-gender-specific roles in their kids despite all of the gender normalizing that goes on in the media.
OMG, something I said MADE IT TO THE INTERNET! I am famous now!
I dropped 20 bucks in the donation box. I hope that helps some. I just discovered your blogs a couple of days ago (someone mentioned it on the idle thumbs forums). Stupid game journalism and sexist ads are both worthy of ire and often overlap. We desperately need more mature people covering games and holding game journalism accountable for being a horrible load of shit.
So keep the jeremiad(s) rolling!
Over the last hour I’ve had a few emails and Asks telling me that if I’m in trouble there’s no shame asking for help. My favourite so far as been this one:
People who do valuable things need to be supported in their quests to do valuable things. That said, maybe you can recognize and lampshade any supposed allegations of hypocrisy (unfounded I’d say) by labeling the button “If Your Product Were Any Good, You Wouldn’t Need ‘If Your Product Were Any Good, You Wouldn’t Need SEXISM To Sell It’ To Sell It”.
So, uh… I’ll explain my situation.
At the end of August, I lost my job. My girlfriend is also unemployed. It’s been difficult making ends meet. I haven’t been paying bills. Last month my mum very kindly stepped in to cover my rent, and the month before I was supported by readers of my primary Tumblr who very kindly came to my aid.
However, this month is a tough one. I had a number of job interviews on Friday and I had hoped to be starting something today, which means I would’ve just made enough to pay the rent. I haven’t heard back from any of the companies I interviewed with though, which causes problems. I’ve no idea how I’m going to make rent this month.
I’ve added a PayPal “Donate” button to the sidebar, and my goal is to reach the month’s rent of $850. The moment I have that amount, The donate button will disappear. If the last donation goes over the $850 mark, the excess will be refunded to the person who donated it (or, alternatively, donated to charity). If I hear from one of these potential jobs before the end of the week then I’ll reduce the amount I need to factor in what my first paycheck will be.
I’m having some financial difficulties at the moment and it’s looking like if I don’t pull rent together by the end of next week, I may lose my apartment. Basically my situation right now is that my girlfriend and I are both unemployed. The job market here in LA is absolutely dire.
However unlike my other sites, I’m hesitant to put up a donate button here. It wouldn’t feel right. This blog exists as a way to highlight sexism in advertising and to try and profit from that would seem… well, seedy. I’d feel uncomfortable doing it.
I guess… I don’t know, I guess I’m asking for your permission. Would you be okay if I put up a donate button for three weeks? I honestly don’t know how else I’m going to be able to make rent, even if I were to start my new job tomorrow I still wouldn’t have the rent in time.
Your thoughts, please. Ask, Email, or Reply to this post. Thank you.
You know, I fuckin' love what you're doing here, but I just can't get behind the whole Omni-Heat decrying.
You mentioned yourself that the situation was played out with both men and women, but someone - who I'm sure is a respectable individual with reasonable concerns - chimed in with the thought that this is something you can do with men, but that you have to be touchy about when it comes to women, as there is an added worrisome context when it comes to their nudity specifically. Am I the only thing who sees something wrong with this? Isn’t the whole point of your blog that advertisers are perpetuating social norms by pervading society with double standards?
Dudes have nothing to worry about, let it all hang free! Who can be called a male and have modesty in this day and age? You’d have to be some kind of fag to be insecure about your body.
For God’s sake, women, what’s this “freedom of expression” shit about? Cover yourself up! It’s impossible for you to be in your underwear without it being sexualized, so find some damn pants! Who forced you to do this Omni-Heat commercial!?
Look at how the ad plays out. This woman...No, let’s tilt it in your favor; This smokin’ hot babeling is in her skivvies in a ridiculously hazardous environment in which to be so, trailing a snowski giving painful exposition until she has to let go and slam into a snow bank with a giant target painted on it. Unlike the many legitimately sexist things you’ve posted about, the punchline here is not her near-nudity. It is schadenfreude, exactly the same situation as with the male counterpart to this commercial. I don’t enjoy schadenfreude, but I genuinely like this commercial, because when I see someone in their underwear - I’m bisexual, so it doesn’t matter which kind of person - it doesn’t necessarily instantly trigger a boner. There needs to be a sexual context for that. When I look at people, I see people. Even if legitimate sexual undertones weren’t easy to spot, they’re a rarity next to overtones. I like this because it is the first thing I have ever seen that puts a woman in her underwear for a sake other than putting her in her underwear.
That complaint aside, please keep doing what you’re doing.
Ashdinosaur’s comments and opinions on the Omni-Heat commercial don’t match my own. I was merely commenting on the perceived societal difficulty in presenting women in the way manner as men in situations like these as women are already so overly sexualized in the media. Regardless of how clever or tasteful a photo or video featuring semi-nude or naked women is there will always be a perceived layer of sexuality there, whether you want there to be or not.
That said, it really shouldn’t be that way. Things are The Way They Are because of how objectified women usually are in the media.
I posted the Omni-Heat commercial, which was submitted by a reader, in part because I wanted to put a stop to some of the “this woman is almost naked, OMG SEXIST” submissions I’d had that actually didn’t quality as sexist. That’s why it went up, and that’s why I added my comment about why that commercial isn’t exist before it was published.
I love your blog! I wrote the commentary on the "if your product were any good you wouldn't need sexism to sell it" photo that talked about the "sex sells" fallacy.
I'm currently working on research for a paper about gender in advertising and you have so many great* resources here that I can use.
*Great because I can use them, but horrible because they exist at all for me to write a paper and you a blog about.
If these ads didn’t exist I guess you’d have to write a research paper on, I don’t know, kitten-to-puppy ratios, or how magnets work or something.
Umm... I don't have a TV and prefer not to watch it anyway, so I've got to ask. How many of these ads are real? Most of these seem so ridiculously sexist that I can't believe they'd make it onto TV - like maybe they are "rejected" ads that got leaked or something. Am I out of touch with how acceptable sexism really is on mainstream television????!!
LOVE this blog, by the way!! :)
If it’s not real I’ve usually flagged it as such. I did learn this morning that the used BMW ad I featured has had the line “But do you really care?” added to it after the fact by Someone On The Internet, but the rest of the content there is accurate.
We like to think we’re far more enlightened as a species than we used to be, and yet we continue to churn out shit like this. It’s thoroughly depressing.
Getting reblogged by STFU, Sexists generally has two affects here. Firstly, it makes me feel important, like the three of us here are accomplishing something. Secondly, it gives us a traffic bump.
So: Hello, potential new readers/followers/etc.! Welcome to our little blog. We generally post commercials with sexist content, although there’s been a fair bit of discussion here these last two days.
It’s worth noting: I currently don’t have any sort of television hook-up so I’m missing out (ha!) on a lot of advertising at the moment. I’m also in the US, so I’m not privy to a lot of the crap that airs in the UK (my homeland). I tend to Google/YouTube search for sexist stuff every so often, but reader-submitted content really is king around here at the moment. If you see something, say something - shoot us an email, or use the “Submit some Sexism" button on the sidebar.
I’m going to climb into bed now. I’m absolutely knackered. Turrah, internets!
First off, I just wanted to say I'm a big fan of your blog. I think you're brilliant and I was very pleased to see Sarah Haskins defunct Target Women featured in a recent post.
That being said, I wanted to point out an aspect of sexism that doesn't always get attention. As a heterosexual man myself, I hate the way advertisers portray me. Power tool loving, big burger eating, fuck the consequences, books are 'gay,' cars and football are important. I'm none of that shit. Yet, it's constantly thrown up in front of me and told that's what it means to be a man.
I hate heavy metal. I hate football. I hate SUVs and sports cars. I hate body building. I really hate action comedies.
And I'm normal. I'm a regular heterosexual male who likes to read, who supports the rights of minorities, women and homosexuals. It doesn't make me weak or gay or a bleeding heart. I'm not impressed by big machinery, muscular development or physical aggression.
Like all aspects of advertising, sexism is a method that keeps us, both male and female, obedient. Men act this way and buy this, women act that way and by that, and no one get smart. They shun intellectuals, any show of intelligence, by portraying male intellectuals as smug, granola-eating hippie 'queers,' while they portray intellectual women as hairy, bitches who don't know their place, just need a good lay and always have a maternal instinct creeping underneath.
It's just another example of my ongoing theory, not only can you not believe everything you see on TV, you can't believe anything you see on TV. It's all manipulation.
Thanks for a great blog and letting me rant a bit.
You’re welcome. I’m a male myself - a bisexual male, but a male all the same - and seeing commercials like these really piss me off because I am none of the things advertisers want me to be to make their products more marketable.
We’ve featured some ads which portray men in their stereotypical gender roles before such as this Heineken commercial (men love beer above all things), this Hardee’s commercial (men who bake are weirdos who should be shunned), this FloTV commercial (men who go shopping on the day of the Superbowl are spineless girly-men), and this poster for “Life As We Know It” (men are big babies who require constant attention). Have a look at these, and have a look through our archives. Then kick back, crack open a beer, and avoid cooking anything at all costs lest you kill us all.