“Now, what about marketing to children? Ample science, along with statements by various professional organizations tells us that marketing to young children is both deceptive and unfair. Why? Because young children simply do not have the cognitive capacity to understand that they are being marketed to; they cannot comprehend “persuasive intent,” the linchpin of advertising. Here’s how the nation’s trade group for kids’ doctors puts it: “The American Academy of Pediatrics considers advertising directly to young children to be inherently deceptive, and exploits children under the age of 8 years.” So, if advertising to young children is inherently deceptive, and deceptive advertising is illegal under federal law and in most states, how is it even happening? And doesn’t this mean that not just food, but all marketing to young children is currently illegal? I get this question a lot. The answer is yes.”—Why the Happy Meal is a Crime—and Not Just a Culinary One (via azspot)
I’ve always been slightly annoyed by ads targeted at children. Such ads seem exploitative to me. Nice to have that backed up.
On the flip side, these ads taught me about disappointment; that not everything you’re told you should want is as good as they say it is, and that you can’t trust everything you see in the media.
explanation: i dont hate gay people, i actually support gay people, but if two gay men can raise a male baby, that baby will more than likely become gay because since childhood that is all it will know, that will be the only constant in that childs mind, and if every fuckin male is raised gay then humanity is doomed, which admittedly is a good thing but for gay men to destroy the human race, no. just no.
just… people don’t “become” gay. gay people have always existed. humanity isn’t doomed, ffs.. that would’ve happened a long time ago.
I just threw up from this BULLSHIT.
Why am I not straight then? I was raised by 2 heterosexuals. Shouldn’t I be straight then? Also, wouldn’t the girl turn out to be a lesbian because she would think you can only love someone of the same sex? Logic fail.
I have to say that the Twix ads I have seen are all pretty sexist. To go on the male end of the spectrum, the commercials makes guys look like douchebags [especially the commercial where the guy's a cheater]. If I were a guy, I'd be kinda offended. Thanks for your blog!
You’re welcome. And, as a man, I can safely say that the men in Twix commercials do not represent me.
When I see ads like that penis lipstick ad, I like to satisfy myself by thinking that the guys who designed it are making an inadvertent statement about the size of their own penises. Because really, that lipstick can't be much bigger than the pencil toppers I get at Pure Romance parties. ;)
Is saying “Haha, you have a small penis” any different than a man telling a woman “haha, your breasts are too small” or “Haha, your thighs are too chunky”? It’s all the same, so far as I’m concerned - it perpetuates a negative body image.
While the media doesn’t place quite as much emphasis on men to look attractive as it does on women, the fact is the pressure is still there for men to look gorgeous and to have stonking great big penises. Such pressure can seriously impact a man’s self-esteem.
I just wanted to ask your opinion on something. In my grade 12 food sciences class, we are learning about eating disorders. I've noticed it always references the person who has the eating disorder as a woman, even if it is a general statement. I know women are statistically more likely to develop an eating disorder than men, but it is still very possible for guys to get eating disorders.
Now, my question is basically "Do you think this is sexist?"
I get the feeling from some of the things we are reading like they have these messages between the lines, like "Women care too much about their bodies", "Women are weak and stupid for starving themselves" and so on. This is more from resources outside the classroom my teacher brings in rather than actual educational material, but I still think it's very wrong.
However, my friend says she doesn't see it like that. Am I over-reacting and seeing sexism where it doesn't exist?
Thanks for creating and maintaining this blog. It's awesome.
If I were teaching the class I’d go with the more gender-neutral “they”, or the slightly less grammatically incorrect “he or she”.
As for the message in the text you’re reading, unfortunately without seeing any of it myself I can’t really judge whether or not it could be considered sexist. Personally I don’t think there’s ever anything wrong with questioning the message behind the materials you’re reading, whether they’re external resources or textbooks provided by the establishment. If you think you see a problem, open it up for discussion with your classmates.
I just want to say that I love this blog. I've seen about half of these ads in an Art and Body Image class that I took back in college, and it's great to see that it wasn't just a few of us that saw something was wrong with them. If I can find any ads that we discussed that I don't see here, I'll definitely submit them.
Also, I'm kind of disturbed by YouTube right now. At least a third of the videos won't work on here for me, and the errors that come back imply that YouTube was pressured into hiding the videos. Which I find more than a little distressing, to be honest. Maybe the companies are a tad upset that their ads are getting less than positive attention?
Some of the videos have been removed or marked as “Private”. Thankfully this is the internet, and I’ve been able to replace the following previously-dead vids with working replacements:
Unfortunately there’s one video I wasn’t able to replace - this Heineken ad[edit: a reader found the ad and pointed us to an alternate source - thanks, reader!]. If anybody is able to discern the ad based on the the single still frame we have and can provide an alternative, please let me know.
And to the wonderful Anonymous who let us know about these duff vids - thanks for the head’s up. Hopefully this solves the problem, as all of the other videos on our site appear to work fine from my computer here in moderately-sunny LA.
Hey sexistads, I just want to say thank you for this blog. I don't usually use products with sexist ads, and this will alert me when not to support companies that use sexism to appeal to the opposite sex.
I'm a heterosexual male, but it bugs me how both men and women are portrayed in advertising, and on television shows. All women eat yogurt, and care way too much about their body, and cook and clean all day. And all men are bodybuilders and eat burgers and don't care about their bodies or if they get fat. And all men who don't fit these stereotypes are gay, and all womenwho don't fit these stereotypes are lesbian! This bothers me a lot. I'm somewhat insecure with my body so to see all this is kind of unsettling. But thank you for your blog, it is really great and eye-opening.
You’re very welcome! And thank you for the kind words :)
OMG Tumblr is a website where you can be the biggest activist in the world without doing a damn thing! Just sit on your ass, post pics, and type some stuff everyone already agrees with, and watch the followers stack up. You can sit on your ass a regurgitate some BS from women’s studies or American studies class and get worshiped.
A lot of ppl on tumble don’t challenge their OWN inadequacies or the inadequacies of other. If I see another pic of tegan and sara or Shane from the l word imma throw up.
I agree with the last part. I’m sick of seeing pictures of Tegan and Sara and Shane from The L Word. However, tumblr is a great tool for activism. Same with twitter and blogs. Social network sites like tumblr are a great way to address all the -ism’s (sexism, racism, classism, heterosexism, cissexism, etc) that is accessible to everyone, not just people in women’s studies or American studies classes. Will making post on tumblr change the world? fuck no. Will it make people think about issues they wouldn’t have thought about before tumblr? Yes and it has. That is what counts. Also for people in women’s studies or American Studies (Africana Studies, Ethnic Studies, Queer/LGBT studies, etc) it is a good place to get to discuss what we learn in our classes and communicate with people from other schools/programs. Will tumblr change the world? No. Is blogging on tumblr part of online activism? I believe so since people are getting their voices heard and out there. People are listening to what people are saying on tumblr. So I cannot disregard tumblr as something pointless that isn’t doing jackshit.
If Tumblr activism were just “typing stuff everybody already agrees with” then it wouldn’t be activism. The fact that we live in a world with so much sexism, racism, homophobia, a world where women need to try and justify to men why they should have autonomy of their own bodies, a world where political pundits can say whatever they want in the name of “entertainment” and get away with it… that we live in a world with all of these things suggests to me that perhaps, perhaps, not everybody agrees with everybody else.
“Two Cunts in a Kitchen, or sometimes, less graphically Two Cs in a K, is slang used within the advertising industry for a type of television commercial. Generally, the commercial shows two women in a domestic scene, discussing, using, or otherwise portraying the advertiser’s product in a positive manner. An example of such a style of advertisement is a typical brand-comparison advertisement for a detergent or a household cleaning product.”—
“This charming phrase first gained usage in the early 1980s and is still widely used today in the advertising industry. It is a useful phrase to be aware of, in that it serves as a reminder of the level of contempt in which that industry holds its intended targets.”
Women! You live in kitchens, and your sole purpose is to make breakfast and to iron the shirts of your domestically-challenged husband. Still, at least the kids are on your side… can I have another piece of toast, please?