“Jeff Goodby, the co-chairman with Rich Silverstein at Goodby, Silverstein, said he was “surprised” by the firestorm that was produced by the [Milk] campaign. “It’s certainly more controversial than we expected it to be,” Mr. Goodby said. “After three days, this thing was off the hook.””
Really, Mr. Goodby? The firestorm calling you out was surprising? Because you created a similarly sexist and stupid campaign in 2005 and received complaints for it then, so I’m not exactly sure why round two would be surprising.
Framing this as a success because the discussion generated “shows the power of social media” either means you knew exactly how offensive this campaign was and ran with it anyway in order to garner attention or you really can’t wrap your head around how demeaning, sexist and un-funny your depicted portrayal of PMS and gender relations is.
I can’t decide, you guys. Write a postcard to the Goodby, Silverstein & Partners office (since, y’know, why would they let us contact them like real people?) or email the Milk board? Because I’m sure as hell not extending this farce by participating in the damage control known as Got Discussion. In fact, I won’t participate in any forum that tries to start a dialogue by saying, “Oh, we’re sorry a few of you might’ve been offended” instead of “We’re sorry we were offensive.”
ALSO, the entire premise of the campaign is based on on the overstated and insufficiently supported notion that milk will help with PMS. Thankfully, NPR looked into that questionable assertion.