That whole " it's like falling and blaming the ground" defense/argument is ridiculous." Its more like falling, being hurt from it but all the while the ground is making misogynist comments towards you. And let's face it, unless that game has a deep female-empowering message, it's simply an unnecessary objectifying game. But hey what do I know, im just a guy.
I know - I think in the metaphor the game was the person who shoved you and the sexist ad was the ground. and I just was like what?
It’s still a sexist ad - people still see it - it’s part of our sexist culture.
Complaining about Lollipop Chainsaw's is... wrong. In that the game itself is about a cheerleader who looks exactly like that, and the game itself is very sexist. But the sexism is in the game - for the advertisers not to show that cheerleader-dressed girl would be not showing the main character and focus of the game. In other words, blaming the ad for being sexist is like blaming the floor for hurting you when someone trips you over.
But the floor is still hard… the ad is still incredibly sexist.
I do have to thank them for a sexist ad - lets me know I don’t want their sexist product.
Regarding the person that asked about women in commercials for medication - one ad that always stuck with me were a back-to-back Goldbond spots. The first one was narrated by a woman and talked about how Goldbond cream could be used to treat bug bites, poison ivy, and other injuries; the second was narrated by a man and discussed ways Goldbond powder could be used to soothe irritation from getting sweaty and playing sports. It was a very minor thing, but still struck me as kind of gendered.