I don’t know if this works for your blog since it’s not about an ad itself, but I actually saw one (photo session, small one) taking place while at a scenic park, and- they experienced some difficulties from male pedestrians. It was just two photographers taking pictures of a woman posing against a wall; she was fully clothed, just standing dramatically. There were maybe three other people there to take care of lighting and a wind machine, minor adjustments.
There was also a group of six or so men, standing around and staring. They were in an age range of 20-40, with a group of four 20-24 year olds who arrived together and random businessmen/joggers who stopped and just stared at the woman. And they didn’t just stare for a few minutes; no, it was much worse then that.
See, the photo shoot was taking place near a relatively small lake; it takes about ten minutes to walk around. I walked around that lake four times. The men were there every time I walked around. By the second time, you could tell the model and the photographers were uncomfortable. Two of the businessmen/joggers left. The 20-24 year olds, however, had gotten closer. They had stopped trying to even pretend that their being there was a coincidence; they just stood around, right next to the photographers, just- looking.Some of them even pointed at the woman; as if the other’s couldn’t see “her ass” or “her boobs” despite their having the past twenty or so minutes to find them, and as if the woman herself wouldn’t notice them pointing.
On my third time around, I could see the photographers talking to the model in hushed tones; by the fourth time, they’d moved to the other side of the lake.
The men had followed them.
I don’t know what happened after that, but it’s still completely shocking to me that the men thought this was okay. It was like they thought she was already a picture in a magazine, and would be totally cool with them staring at her. They didn’t seem to notice how uncomfortable it made her, (and her coworkers) or if they did, they didn’t care.
I'm actually really happy to hear that American Apparel is steadily losing business and having to close down stores. The way they try to sell sex to make up for their bland clothing no doubt been their downfall. Not everyone wants to enter a store and see half naked men spraying you with cologne. Or want to take pictures with some hot girls. I hope they've learned their lesson and would stop this blatant objectification of the human body.
Since the Klondike Bar commercial got a lot of attention, I just want to add that the Peanuts animated Cartoons got that whole "listening to someone you don't want to" thing pretty good; the kids in the cartoons all speak understandable words. Every adult's words on the other hand, are "Wah wah wah wah wah." And I'm asking anonymously because I'm embarassed by my tumblr handle, and can't figure out how to change it to something more adult. WW
Great example, thanks!
And to change your handle, go to the settings page of your tumblr - below the option to change your display pic, there’s one for changing your url to something more adult.
to the anon about choosing principle over job: i used to be a fetish and pinup model. no, i do not believe i was harming my entire gender because my sexuality and my gender are not inherently in need of being hidden away and stifled. if i would like to be viewed in a sexual light, i am going to do so because it's my body, my life, my rules. some of us ENJOY being seen in a sexual light, some of the time. you can look, you just can't touch.
A new commercial in India for “18 Again”, a vaginal rejuvenation and tightening gel, promises to make women feel “like a virgin” again. A spokesperson from the product’s creator Ultratech India claims it “has the power and the potential to break the shackles and redefine the meaning of women empowerment altogether”.
What about things that aren't ads, but are disturbing nonetheless? Like...I saw a facebook page that claimed it was about celebrities but then it was like a bunch of naked people with a bunch of people commenting on how hot everyone was. Which is weird cause I thought facebook didn't even allow stuff like that. Oh and actually there was an ad on the side of facebook but it happened in the past and now I don't have it. So I guess I really have nothing and just wanted to say I like this page a lot
I was just about to say something about a Klondike Bar commercial, and then I saw your last post. Then I went to the youtube page for the one you posted and read the comments. Actually just after the first two comments, I felt like um.. you need to read them too. It's stressing me out.
One comment is half way to decent - it’s demeaning to men, yes, but that doesn’t mean it’s not demeaning to women as well!
And it’s not funny if you give it more than 5 seconds of thought!
Better ones that still revolved around listening to somebody you don’t want to listen to would be a peon listening to a blowhard supervisor or a sullen teenager listening to a parent - yes, they’d be cliches, but they wouldn’t be as screamingly sexist.
In the beginning of this commercial, we are introduced to a husband watching television when his wife sits down and begins describing the color she’d like to paint their foyer. During the miniscule 5 SECONDS he actually listens, we can see on his face a terrible grimace as though someone were preforming surgery on his leg without anesthesia. But, I guess, for the stereotypical TV-watching-man, listening to your wife is big business. If this weren’t enough to make your teeth grind, when he successfully survives the daunting 5 seconds of torture, two girls in short mint green dresses, long flowing hair and white boots appear with his prize: a Klondike bar. His wife, still sitting on the couch, must feel pretty inadequate to the women, mouth agate, as she’s wearing modest “wife” clothing and hair simply pinned back. As though women instantly lose all sex appeal once they get married.
This 30 second commercial depicts marriage as an unbearable situation that requires prizes to live through. I mean, imagine her expressing her feelings to her husband later that night. I know it’s a bit far to take one silly ice cream commercial, but come on? The follow up video: he has to apologize for being such a jerk to win another ice cream? And if he wasn’t promised anything, would he shut her down as though she did not matter?
And what is this trying to say about our men? They are emotionless beings, capable of hard labor, watching TV, and eating junk food? This commercial completely disregards the fact that there are happily married couples and instead reminds men that hey, as long as I get food or some other (perhaps sexual) reward, I’ll go along with anything my wife says.
it’s just ridiculous.
Kaitlyn - Another great breakdown of this ridiculous ad that’s still airing!
Hey, I'm in LA and I model, as do many of my friends. Most of us here are in the entertainment industry. Models aren't always told the premise of the print ads (they just take the photos and ad their own words), and sometimes agents book the shoot, get you there, and don't tell you anything besides "no nudity required." Not to mention, a one bedroom here is about $1.2k/month in just rent, so even most of us with office jobs model and/or act on the side. Blame the company, not the employee.
If Your Product Were Any Good, You Wouldn't Need Sexism To Sell It
Sometimes ads target men. Sometimes they target women. But every time, all the time, they do so in a manner which portrays the other gender as stupid. Or as little more than sexual objects. Or as people who exist purely to look after their partners. This ends now.
If you've seen some sexist marketing (and if you've been outside, online, or watched TV the chances are pretty damned high) then forward a link, screenshot, or video to firstname.lastname@example.org.