I was looking thorough your blog and saw the a few posts about Lollipop Chainsaw. On, the surface, yes, it is an extremely objectifying game, and yeah, the female lead is dressed scantily and panty shots abound. But something that Suda 51, the creator, did was was actually turn objectification on it's head in a very clever way. There's a character, the lead's boyfriend, who is literally turned into an object when she cuts off his head to save him from becoming a zombie (con't)
Why don't you get a woman on the team, to help you guys out with identification? I'm sure that it might help to have some diversity. Or if there are women on the team, and I simply haven't seen them, I apologize.
Anonymous

Hello!

Kaitlyn here. I joined last fall.

The only man on the team is Ben.

First, your blog is awesome. Thank you for running it and showing the world just how sexist advertising can be. Second, have you seen the Klondike "good listener" commercial? I think it would fit in just fine here.

Thanks!

Yes, I have seen it and every time I see it again I am baffled by the fact that it’s still playing.

It’s just so insulting to everyone - men, women, the institution of marriage, the concept of being an adult. It’s just so sexist and every time I see it I wonder why he bothers staying with her. Though I wonder that all the time when it comes to entertainment that has those kinds of jokes. You don’t have to stay married if you hate your wife so much you have to be bribed to listen to her, you know.

I understand the validity of your blog in most instances of misogyny and victimization in print advertising, but like all causes, you need to pick your battles. Pink ear plugs? Extreme blue ear plugs for men? Is that really anything to get worked up about? For every woman out there disgusted by this notion, there is another one saying "oh look pink ear plugs, yay." Not a big deal.
Anonymous

Actually, it is a big deal. Gendered products like this - the same products, marketed as dainty to women but EXTREEEME to men? That’s a huge deal. There is a huge disparity in the way the genders are portrayed in marketing, and the way they’re marketed to. That needs to stop across the board, not just where it seems “big.”

I guess. But honestly though, just because she's being sheared doesn't make it offensive. In art there are lots of ways to make nudity and stuff like that powerful and it's not always "the poor defenseless woman." I don't know. I guess I just get sick of sites like this promoting "save the women" "these adds hurt everyone" and stuff like that. To me, honestly, the reactions to that piece are pretty mob mentality, and a little ridiculous.
Anonymous

But that is what is happening here - she’s not shearing herself, she’s an object, she’s an animal.

And the ads do hurt people.

I really don't find the "Disturbing ad labelled “a work of art”" upsetting. It's not dirty looking, it isn't lewd or unacceptable. I guess I just don't understand why everyone's all up in arms about it? Also, to somebody, it is art. I don't love the picture, but still. I'm a woman, and I really don't see it. Either people are trying way to hard to be PC or are getting upset over nothing just because? Can you explain it to me?
Anonymous

It’s an ad featuring a woman having her clothes sheared off of her.

How is that not offensive? She’s a substitute for an animal.

Having her clothes sheared off of her by a man.

People are not upset over nothing, people are not trying way too hard to be PC (hate that phrase), it’s offensive. Just because you don’t think so, doesn’t mean it is.

ad-busting:

We can’t think of a creative way to sell gum, so… BOOBS!

ad-busting:

We can’t think of a creative way to sell gum, so… BOOBS!

I think this counts.

I think this counts.

isaywesay:

1. Does the image show only part(s) of a sexualized person’s body?

BMW

2. Does the image present a sexualized person as a stand-in for an object?


Four Loko

3. Does the image show sexualized persons as interchangeable? 

Mercedes Benz

4. Does the image affirm the idea of violating the bodily integrity of a sexualized person who can’t consent?

Duncan Quinn

5. Does the image suggest that sexual availability is the defining characteristic of the person? 

American Apparel

6. Does the image show a sexualized person as a commodity that can be bought and sold?

Red Tape Shoes

diaryofateenageprocrascinator:

ad-busting:

This ad doesn’t do us women any favors.

no JCPenney. I liked your mother’s day and father’s day ads but what the shit is this

Yeah, no. This is less an ideal.

diaryofateenageprocrascinator:

ad-busting:

This ad doesn’t do us women any favors.

no JCPenney. I liked your mother’s day and father’s day ads but what the shit is this

Yeah, no. This is less an ideal.

Live your fantasy?

nownyc-notcool:

Step right up and get your very own long-legged beauty sold here! Served chilled! Not to mention they’re even open 24 hours. Are women really so disposable that you can buy them as if they’re items in a vending machine? Check out how they’re posing, as if they’re vying for his attention - pick me! pick me! They’re literally trapped behind the glass. Is purchasing sex really this man living out his fantasy? And all this for buying Red Tape shoes.