1. Does the image show only part(s) of a sexualized person’s body?BMW
2. Does the image present a sexualized person as a stand-in for an object?
3. Does the image show sexualized persons as interchangeable?
4. Does the image affirm the idea of violating the bodily integrity of a sexualized person who can’t consent?
5. Does the image suggest that sexual availability is the defining characteristic of the person?
6. Does the image show a sexualized person as a commodity that can be bought and sold?
Red Tape Shoes
This ad doesn’t do us women any favors.
no JCPenney. I liked your mother’s day and father’s day ads but what the shit is this
Yeah, no. This is less an ideal.
This is how Scholz & Friends managed to make the tradeworks sexy in this new campaign released few days ago!
Objectification is sexy.
Omax Wide Angle Lenses Print Ad
That’s how people still think of “geeks” nowadays
It’s from Axe, of course.
Badvertising of the Day: Reebok Germany recently came under fire for appearing to promote infidelity in an ad targeting CrossFit gym patrons.
The ad has since been removed.
Copyranter notes that this is not the first — nor likely the last — sexist ad approved by the marketing knuckleheads at Reebok Germany.
Well isn’t that wizard?
A reader submitted this knife sharpener from Fark to us and said it promotes violence against women.
I’m sure we can argue for years and years over whether or not the concept of the Beautiful Assistant is sexist or not, and I’m sure we can all agree that at some point some sexist arsehole is going to see this knife sharpener and think to themselves, “Yes! Stabbing women with knives! I love it!”, but do either of these things make the item itself sexist?
Personally, I’m not sure. So far as I can see it’s just a knife sharpener modeled on an old magic trick. I don’t think it’s any more sexist than ThinkGeek’s pizza cutter shaped like the USS Enterprise, or, perhaps more appropriately, that knife set with a stand shaped like an abstract, genderless human body.
That said, I’m a male, and that means I have male privilege, which may very well be preventing me from seeing this as something other than an innocent and humorous bit of kitchenware. I’d love to hear your feedback.
North Dakota has the lowest tourism rate in the country. So they will try anything! Like this actual creative from the state’s new marketing campaign.
Drinks, dinner, decisions — who can’t relate?
Who knew this was offensive even when used away from tropical get away advertising?
“Come to North Dakota - we have women!”
Who needs alcohol when the average Czech girls look like them?
Nice Budweiser Budvar non-alcoholic beer campaign.
Nice as in disgustingly sexist!
Oh this gives me the creeps.