I don’t know about you, but I’m ready to start blogging here regularly again.

I will apologize for our silence over the last (has it really been) a year a half. I can’t speak on Kaitlyn’s behalf, but last year was a bit of an emotional rollercoaster for me. Other stuff took precedence, and consequently a lot of my side projects sort-of suffered a bit.

But, but!, I will endeavor to post here more frequently. What’s more I won’t just be sharing sexist advertisements and posting commentary about them. I also intend to use this space to talk about feminism and sexism as a whole. Though obviously I will be focusing on advertising because, y’know, that’s what this blog is for.

If you have questions, ask ‘em!  If you see a sexist ad, send us a photo or a link.

<3

~Ben

gaywrites:

"How the Media Failed Women in 2013," courtesy of Miss Representation. This is mind-boggling and you must watch it right now.

isaywesay:

1. Does the image show only part(s) of a sexualized person’s body?

BMW

2. Does the image present a sexualized person as a stand-in for an object?


Four Loko

3. Does the image show sexualized persons as interchangeable? 

Mercedes Benz

4. Does the image affirm the idea of violating the bodily integrity of a sexualized person who can’t consent?

Duncan Quinn

5. Does the image suggest that sexual availability is the defining characteristic of the person? 

American Apparel

6. Does the image show a sexualized person as a commodity that can be bought and sold?

Red Tape Shoes

diaryofateenageprocrascinator:

ad-busting:

This ad doesn’t do us women any favors.

no JCPenney. I liked your mother’s day and father’s day ads but what the shit is this

Yeah, no. This is less an ideal.

diaryofateenageprocrascinator:

ad-busting:

This ad doesn’t do us women any favors.

no JCPenney. I liked your mother’s day and father’s day ads but what the shit is this

Yeah, no. This is less an ideal.

samanthakeo:

The German Crafts: The Craftsmen’s Boobs.

This is how Scholz & Friends managed to make the tradeworks sexy in this new campaign released few days ago!

Objectification is sexy.

What a bizarre, ass-backwards culture we live in.

What a bizarre, ass-backwards culture we live in.

jaymug:

Omax Wide Angle Lenses Print Ad

gross

jaymug:

Omax Wide Angle Lenses Print Ad

gross

moodytryme:

That’s how people still think of “geeks” nowadays

It&#8217;s from Axe, of course.

moodytryme:

That’s how people still think of “geeks” nowadays

It’s from Axe, of course.

thedailywhat:

Badvertising of the Day: Reebok Germany recently came under fire for appearing to promote infidelity in an ad targeting CrossFit gym patrons.
After a boycott threat from an anti-cheating website, the company released a statement saying Reebok “does not condone this message or cheating in any way.”
The ad has since been removed. 
Copyranter notes that this is not the first — nor likely the last — sexist ad approved by the marketing knuckleheads at Reebok Germany.
[copyranter.]

Well isn&#8217;t that wizard?

thedailywhat:

Badvertising of the Day: Reebok Germany recently came under fire for appearing to promote infidelity in an ad targeting CrossFit gym patrons.

After a boycott threat from an anti-cheating website, the company released a statement saying Reebok “does not condone this message or cheating in any way.”

The ad has since been removed. 

Copyranter notes that this is not the first — nor likely the last — sexist ad approved by the marketing knuckleheads at Reebok Germany.

[copyranter.]

Well isn’t that wizard?

stepa:

Porn is moving to .XXX

REALLY?
inspirationfeed:

Victoria’s Secret

inspirationfeed:

Victoria’s Secret

A reader submitted this knife sharpener from Fark to us and said it promotes violence against women.
I&#8217;m sure we can argue for years and years over whether or not the concept of the Beautiful Assistant is sexist or not, and I&#8217;m sure we can all agree that at some point some sexist arsehole is going to see this knife sharpener and think to themselves, &#8220;Yes! Stabbing women with knives! I love it!&#8221;, but do either of these things make the item itself sexist?
Personally, I&#8217;m not sure. So far as I can see it&#8217;s just a knife sharpener modeled on an old magic trick. I don&#8217;t think it&#8217;s any more sexist than ThinkGeek&#8217;s pizza cutter shaped like the USS Enterprise, or, perhaps more appropriately, that knife set with a stand shaped like an abstract, genderless human body.
That said, I&#8217;m a male, and that means I have male privilege, which may very well be preventing me from seeing this as something other than an innocent and humorous bit of kitchenware. I&#8217;d love to hear your feedback.
~Ben

A reader submitted this knife sharpener from Fark to us and said it promotes violence against women.

I’m sure we can argue for years and years over whether or not the concept of the Beautiful Assistant is sexist or not, and I’m sure we can all agree that at some point some sexist arsehole is going to see this knife sharpener and think to themselves, “Yes! Stabbing women with knives! I love it!”, but do either of these things make the item itself sexist?

Personally, I’m not sure. So far as I can see it’s just a knife sharpener modeled on an old magic trick. I don’t think it’s any more sexist than ThinkGeek’s pizza cutter shaped like the USS Enterprise, or, perhaps more appropriately, that knife set with a stand shaped like an abstract, genderless human body.

That said, I’m a male, and that means I have male privilege, which may very well be preventing me from seeing this as something other than an innocent and humorous bit of kitchenware. I’d love to hear your feedback.

~Ben