bitterbuffalo:

inmont4uk:

nevver:

Get Directions

wow this ad for hiv/aids awareness fucking disgusts me

We thought about making a clever and thoughtful ad to help raise HIV/Aids awareness and encourage safe sex.. but then we thought, fuck that kids love naked ladies and facebook! 

(& slut shaming)

A reader submitted this knife sharpener from Fark to us and said it promotes violence against women.

I’m sure we can argue for years and years over whether or not the concept of the Beautiful Assistant is sexist or not, and I’m sure we can all agree that at some point some sexist arsehole is going to see this knife sharpener and think to themselves, “Yes! Stabbing women with knives! I love it!”, but do either of these things make the item itself sexist?

Personally, I’m not sure. So far as I can see it’s just a knife sharpener modeled on an old magic trick. I don’t think it’s any more sexist than ThinkGeek’s pizza cutter shaped like the USS Enterprise, or, perhaps more appropriately, that knife set with a stand shaped like an abstract, genderless human body.

That said, I’m a male, and that means I have male privilege, which may very well be preventing me from seeing this as something other than an innocent and humorous bit of kitchenware. I’d love to hear your feedback.

~Ben

jfpll:

Juvenile cancer awareness billboard in San Salvador: “Give us the gift of life [so I can be a homemaker?]”

I couldn’t find the boy version of the billboard. They took it down from the Zona Rosa when I went back to look for it. The boy, of course, was shown to be a doctor. bullshit.

theultimateweightlosssecret:

A beer company, Molson, came up with a cunning plan. Their market is primarily male, so they bought ads in women’s magazines, not to broaden their market, but to set up a ploy to appeal to men.

Ad placed in Cosmo:

Ad placed in Playboy:

“HUNDREDS OF THOUSANDS OF WOMEN.
PRE-PROGRAMMED FOR YOUR CONVENIENCE.

As you read this, women across America are reading something very different: an advertisement (fig. 1) scientifically formulated to enhance their perception of men who drink Molson. The ad shown below, currently running in Cosmopolitan magazine, is a perfectly tuned combination of words and images designed by trained professionals. Women who are exposed to it experience a very positive feeling. A feeling which they will later project directly onto you. Triggering the process is as simple as ordering a Molson Canadian (fig. 2).

Extravagant dinners. Subtitled movies. Floral arrangements tied together with little pieces of hay. It gets old. And it gets expensive, depleting funds that could go to a new set of of 20-inch rims. But thanks to the miracle of Twin Advertising Technology, you can achieve success without putting in any time or effort. So drop the bouquet and pick up a Molson Canadian…

For those who argue that it’s just a funny ad: OF COURSE, this ad is manipulating men. It won’t, by intent, convince women to buy Molson beer. The ad campaign is targeted entirely at men, and it works because there are a lot of men who will laugh at an ad that makes out women to be stupid and easily swayed by sweaters and puppy dogs.

What you’re missing is that the response to the ad, these juxtapositions of the two commercials, shows that they are incredibly dismissive of women. Molson is playing up the idea that women are gullible and not very bright, and that men will get a kick out of a campaign that claims to manipulate women in the shallowest possible way.

And of course, if it works and sells beer, it shows that men are gullible and not very bright. Sexism hurts men and women, since here it is, used to trick people into drinking crappy beer.

- Live by advertising, die by advertising by PZ Meyers.

(subtitled movies are girly now?!)