"He can’t really tell you all that because he’s just a bloke, really."
This is not an ad that paints a man as a buffoon, he is not insulted for a second, it is an ad saying that a man can’t say, “Thanks hun, I love you, this sausage is great.”
I mean don’t get me wrong - I’d love a small talking dog, but no.
It’s saying to women, don’t expect affection from your husbands - no, not because your individual husband is shy, but because he’s a bloke and blokes can’t say “I love you”.
Her face is what makes this ad so… sigh.