Being scared of something is unmanly now. Could they not have used humiliating - it was humiliating to be seen with your chicken self and now we have to be seen with you drinking that horrible beer!
Switch genders - is it unmanly for me to be scared? Yes, but it’s okay, since I’m a girl, I’m supposed to be unmanly and scared. Being scared of heights has nothing to do with your gender.
Same campaign as the ‘Skirt’ commercial. Man up, don’t be a woman. If you don’t drink our beer, you’re a woman and you don’t want to be a woman. No one wants to be a woman.
[Another one submitted by taintedsaints. Cheers again!]
How lovely — if you don’t drink Miller Lite, you’re a woman. And being a woman is icky. You don’t want to be a woman, you want to be a man. A MAN. So man up. *rolls eyes*
If Your Product Were Any Good, You Wouldn't Need Sexism To Sell It
Sometimes ads target men. Sometimes they target women. But every time, all the time, they do so in a manner which portrays the other gender as stupid. Or as little more than sexual objects. Or as people who exist purely to look after their partners. This ends now.
If you've seen some sexist marketing (and if you've been outside, online, or watched TV the chances are pretty damned high) then forward a link, screenshot, or video to sexistads@gmail.com.