Paddy Power Wants You to “Spot the Stallions from the Mares” in its Transphobic Commercial
When many of us sprawl across the couch, remote in hand, we can expect to watch our favorite television shows without being barraged with mean-spirited commercials attacking our gender identities. But for transgender people, the attacks don’t stop –not even at home.
Paddy Power, an Irish betting company, recently released commercials in the UK asking viewers to “spot the stallions from the mares.” The stallions referred to transgender women, who were sprinkled through the crowd of “mares” at the Cheltenham festival.
According to an article from the Guardian, the company has already received a sea of complaints from upset customers. Nevertheless, it continues to regard the ad as “a bit of mild-mannered fun.”
In a statement released on its on its website, the LGBT Lib Dems Northern Ireland wrote, “To use the subject of transgender in such a degrading and mocking way is a clear cut case of transphobia…What is worse is that the advert appeared during Sky Sports very popular Soccer Saturday not just once but three times.”
Two years ago, the company found itself in a similar position over an ad starring a blind man kicking a cat. Can it get any more not cool?
Sign the petition urging Paddy Power to stop creating this type of content here.
More from Diana Denza at Blogginista.
Propaganda Alert: Randall Terry to Air Aborted Fetus Ads During Super Bowl Sunday
Anti-choice activist Randall Terry thinks your family should be subjected to graphic images of aborted fetuses with their popcorn during the February 5th Super Bowl.
Referred to as a “longshot presidential candidate” by CNN –yes, this self-proclaimed Democrat has attempted to challenge Obama for the presidency– team Terry has purchased time slots during the biggest sports event of the year.
Terry reported that he has already dropped cash for spots in 13 markets. According to CNN, commercials will run in five different locations during the game: Ada, Oklahoma; Grand Junction, Colorado; Paducah, Kentucky; and Joplin and Springfield, Missouri. The other eight will run during the pregame.
In a message to supporters earlier this month, Terry wrote:
“We will reach TENS OF MILLIONS OF AMERICANS, and get enormous media coverage as well. And THAT, my friend, is what the babies deserve. And it is exactly what people like “Sophia” and The Abortion Gang who murder unborn babies dread. They FEAR Americans seeing the truth. Let’s be a voice for the babies.”
If his words aren’t troubling enough, there isn’t much the networks can do to put a halt to this type of content. According to Section 315 of the FCC Telecommunications Act, stations are prohibited from altering or censoring political ads within 45 days of a presidential primary or caucus.
Though these commercials will most likely be plastered across our television screens come February, you can still let NBC know that this propaganda campaign is so not cool.
More from Diana Denza at Blogginista.
Yes, this is sexist. Ads that are an assault on reproductive rights are inherently sexist. (Especially coming from a cisman!)
From The Economist end-of-year-appeal mailing (request for more donations) - not very appealing!
The Economist relies on sexism - as a joke (as a joke, guys!) - in order to grab readers’ attention. Well, we’re not amused.
It’s one thing to be above gender constructs, it’s another thing to put down women.
This is an advertisement of sorts. I can’t imagine getting this with my favorite magazine. “Uh, thanks, fuck you too, I’ll keep my money.”
Axe products - we’re not even sure what this ad is selling, besides women.
Ad for the New York New York hotel in Las Vegas - where women have silly pillow fights on your bed and seduce you from your bathroom!