stfusexists:

This was submitted to me by alex-and-dria, who writes, “This is an ad i saw on some pop up site. No me gusta.”
No me gusta either, alex-and-dria. Notice how the woman has no head, so she’s effectively just a pair of sexualized breasts for the viewer. Pop-up ads, like Youtube comments, are just the gutter of the internet…between the annoying fly noises, the punching presidents, and this, I can’t wait for this mode of advertising to just die already. 

Hey, that paper football’s got to go somewhere, right?
Yikes. This is unfathomable. Anybody know exactly what this is an ad for?

stfusexists:

This was submitted to me by alex-and-dria, who writes, “This is an ad i saw on some pop up site. No me gusta.”

No me gusta either, alex-and-dria. Notice how the woman has no head, so she’s effectively just a pair of sexualized breasts for the viewer. Pop-up ads, like Youtube comments, are just the gutter of the internet…between the annoying fly noises, the punching presidents, and this, I can’t wait for this mode of advertising to just die already. 

Hey, that paper football’s got to go somewhere, right?

Yikes. This is unfathomable. Anybody know exactly what this is an ad for?

stfuconservatives:

katchin05:

importantlgbtstuff:

stfuconservatives:

aquaprofunda:

Post-it reads: “My mom has a PhD in math”

SEXIST.

I don’t really see it as sexist. There is a difference between being able to fix computers or do cool shit to them and being able to explain how it works to someone who has no idea about computers. My mom, dad, and roommate are clueless, and it’s hard for me to explain shit to them since they have no basis in how they work (and if you explain that you fixed x in a computer when they didn’t know x existed, and now you have to explain why x is there and what it does and that it also affects y and z…).
So I guess this poster would be more ageist than sexist?

I try to keep myself open to the possibility that I’m ageist/sexist/abelist/cis-biased/etc, in order to fix it, but I have a conundrum with this post.
I see nothing wrong with it.
In most cases, younger people are more exposed to technology (and the puzzles that would be connected to them) than their parents.  How should/could this ad have been worded in order to make it neutral?

It’s sexist because it singles out a mother as the person who is least likely to understand a puzzle. If it said, “Can you explain it to your roommate?” or “Can you explain it to a third grader?” it would have been gender-neutral. Or even, “Can you explain it to your parents?” But it specifically indicates that your mother would be the worst at understanding.
That’s compounded by the fact that computer stuff, particularly hacking, is a traditionally male thing to do. It is sexist to suggest that women don’t “get” computers. And yes, also kind of ageist to imply that older women specifically can’t possibly understand a puzzle.
It’s not the worst, most sexist thing in the world. But it’s an example of casual sexism, which is still bad. Sure, some of our moms don’t get computers. I once found my mom poking the “Send” button on her monitor with her index finger (now she claims that touch-screens and iPads were her idea. True story).
But that doesn’t make it OK to say, “All mothers suck at computer things, and it is totally OK to make an ad poking fun at that.” If I have a son one day, I really hope he won’t consider me the most computer-stupid person he knows.

Women! Know your limits!

stfuconservatives:

katchin05:

importantlgbtstuff:

stfuconservatives:

aquaprofunda:

Post-it reads: “My mom has a PhD in math”

SEXIST.

I don’t really see it as sexist. There is a difference between being able to fix computers or do cool shit to them and being able to explain how it works to someone who has no idea about computers. My mom, dad, and roommate are clueless, and it’s hard for me to explain shit to them since they have no basis in how they work (and if you explain that you fixed x in a computer when they didn’t know x existed, and now you have to explain why x is there and what it does and that it also affects y and z…).

So I guess this poster would be more ageist than sexist?

I try to keep myself open to the possibility that I’m ageist/sexist/abelist/cis-biased/etc, in order to fix it, but I have a conundrum with this post.

I see nothing wrong with it.

In most cases, younger people are more exposed to technology (and the puzzles that would be connected to them) than their parents.  How should/could this ad have been worded in order to make it neutral?

It’s sexist because it singles out a mother as the person who is least likely to understand a puzzle. If it said, “Can you explain it to your roommate?” or “Can you explain it to a third grader?” it would have been gender-neutral. Or even, “Can you explain it to your parents?” But it specifically indicates that your mother would be the worst at understanding.

That’s compounded by the fact that computer stuff, particularly hacking, is a traditionally male thing to do. It is sexist to suggest that women don’t “get” computers. And yes, also kind of ageist to imply that older women specifically can’t possibly understand a puzzle.

It’s not the worst, most sexist thing in the world. But it’s an example of casual sexism, which is still bad. Sure, some of our moms don’t get computers. I once found my mom poking the “Send” button on her monitor with her index finger (now she claims that touch-screens and iPads were her idea. True story).

But that doesn’t make it OK to say, “All mothers suck at computer things, and it is totally OK to make an ad poking fun at that.” If I have a son one day, I really hope he won’t consider me the most computer-stupid person he knows.

Women! Know your limits!

lasocialista:

(But love Sue Bradford for speaking out). 

A radio competition offering listeners the chance to “win a wife” has appalled a former MP who is calling for it to be pulled.

The winner of MediaWorks’ The Rock promotion will fly to the Ukraine for 12 nights, be given $2000 spending money, and be able to choose a bride from an agency.

The station says it won’t offer the opportunity to just anybody and plans to “weed out the no-hopers and time-wasters” with its application form and various psychological tests.

“If you’re interested in holy matrimony with a potentially hot foreign chick, fill it out to the best of your abilities,” it says on its website.

However, former Green MP and social activist Sue Bradford slammed the contest.

“It is unusual and somewhat disturbing that a commercial entity would commercialise what should be one of the most meaningful human relationships and actually offer it as a prize for a radio show,” she said.

“It’s really taking commercial radio to new depths.”

When asked if the contest should be pulled, she said: “Absolutely”.

She was also disturbed by a recent Lion Red print advertisement, which encouraged men to drink beer with their mates and avoid their wives, she said.

Bradford said The Rock’s competition, alcohol ads, and Prime Minister John Key’s recent labelling of actress Elizabeth Hurley as “hot”, signified a cultural shift in New Zealand.

“It feels like there’s a zeitgeist around right now, which obviously the alcohol companies are picking up on, the Prime Minister is picking up on, and this particular radio station is picking up on,” she said.

Such advertising and promotions took New Zealand back to a “Once Were Warriors psychology”, where men got drunk and came home and abused their wives.

“It’s like there’s this encroachment of ‘laddism’ and chauvinism and misogyny which seems to be pervading our media more and more.”

The promotion began on Monday and ends on February 28.

The winner will choose a lady from the Endless Love Agency, which says on its website it offers “beautiful genuine Ukraine ladies looking for love and marriage with Kiwi men”.

Five finalists will be subjected to character assessment from friends and family and psychometric testing and suitability for marriage testing by a psychologist appointed by MediaWorks.

The prize does not include travel for the Ukraine woman to come to New Zealand.

The Rock programme director, Brad King, said it had received a “massive reaction” from all over the country.

“Some people think it’s a little stupid, others see it as what it is, a tongue in cheek idea that gives someone the opportunity of a lifetime to travel on an all-expenses paid trip to the Ukraine,” he said.

“We like to have a bit of a laugh and not take things too seriously, so rather than playing ‘cupid’ we decided we would play ‘stupid’ on this, and send a listener over to the Ukraine with the chance of finding a connection.”He would not say whether the station had received any complaints.

The Rock had the largest number of male listeners in the country, he said.

“At the end of the day, it’s up to both people if they decide to get married and return to New Zealand. We’re not actually marrying anyone or bringing women back to New Zealand.”

The Broadcasting Standards Authority said today it had not received any complaints about the promotion.

However, a spokeswoman said formal complaints must be lodged in writing with the broadcaster first.

Broadcasters had 20 working days to answer formal complaints and then, if the complainant wished, they could refer their complaint to the BSA for an independent review of the broadcaster’s decision, she said.

NFIWANEFINDSBAISPDHFDSNJFNPFGKAP.

That is all. 

At what point does anybody anywhere deem this sort of bullshit acceptable?

thedailywhat:

Re-Design of the Day: PepsiCo is set to unveil a “taller, sassier new Skinny Can” for its  Diet Pepsi brand, which a press release says is meant as a “celebration  of beautiful, confident women.”
The can will officially launch at  New York’s fashion week this Fall. “Our slim, attractive new can is the  perfect complement to today’s most stylish looks,” Pepsi CMO Jill Beraud  is quoted as saying.
A Pepsi spokewoman confirmed that the  “traditional short and fat” can model will still be available — you  know, for consumers who aren’t into the whole sassy celebration of  skinny women.
[cnn / image: co.design.]

What the what? This “tall and thin” can is a “celebration” of women? Calling the old can “short and fat”? My head is spinning. What manner of bullshit is this?

thedailywhat:

Re-Design of the Day: PepsiCo is set to unveil a “taller, sassier new Skinny Can” for its Diet Pepsi brand, which a press release says is meant as a “celebration of beautiful, confident women.”

The can will officially launch at New York’s fashion week this Fall. “Our slim, attractive new can is the perfect complement to today’s most stylish looks,” Pepsi CMO Jill Beraud is quoted as saying.

A Pepsi spokewoman confirmed that the “traditional short and fat” can model will still be available — you know, for consumers who aren’t into the whole sassy celebration of skinny women.

[cnn / image: co.design.]

What the what? This “tall and thin” can is a “celebration” of women? Calling the old can “short and fat”? My head is spinning. What manner of bullshit is this?

OMG Tumblr is a website where you can be the biggest activist in the world without doing a damn thing! Just sit on your ass, post pics, and type some stuff everyone already agrees with, and watch the followers stack up. You can sit on your ass a regurgitate some BS from women’s studies or American studies class and get worshiped.

A lot of ppl on tumble don’t challenge their OWN inadequacies or the inadequacies of other. If I see another pic of tegan and sara or Shane from the l word imma throw up.

Facebook friend. (via karmajesus)

I agree with the last part. I’m sick of seeing pictures of Tegan and Sara and Shane from The L Word. However, tumblr is a great tool for activism. Same with twitter and blogs. Social network sites like tumblr are a great way to address all the -ism’s (sexism, racism, classism, heterosexism, cissexism, etc) that is accessible to everyone, not just people in women’s studies or American studies classes. Will making post on tumblr change the world? fuck no. Will it make people think about issues they wouldn’t have thought about before tumblr? Yes and it has. That is what counts. Also for people in women’s studies or American Studies (Africana Studies, Ethnic Studies, Queer/LGBT studies, etc) it is a good place to get to discuss what we learn in our classes and communicate with people from other schools/programs. Will tumblr change the world? No. Is blogging on tumblr part of online activism? I believe so since people are getting their voices heard and out there. People are listening to what people are saying on tumblr. So I cannot disregard tumblr as something pointless that isn’t doing jackshit. 

(via feministslut)

If Tumblr activism were just “typing stuff everybody already agrees with” then it wouldn’t be activism. The fact that we live in a world with so much sexism, racism, homophobia, a world where women need to try and justify to men why they should have autonomy of their own bodies, a world where political pundits can say whatever they want in the name of “entertainment” and get away with it… that we live in a world with all of these things suggests to me that perhaps, perhaps, not everybody agrees with everybody else.

There’s my penny’s worth.

This was shared with me by vengeancebuiltmehastily, who writes “I found this on the accidentalpenis tumblr. My mom and I both agreed: this is not accidental. Disgusting.”
Well said. Now if only I knew what this image was connected to! Anybody know? Feel free to drop us a line.

This was shared with me by vengeancebuiltmehastily, who writes “I found this on the accidentalpenis tumblr. My mom and I both agreed: this is not accidental. Disgusting.”

Well said. Now if only I knew what this image was connected to! Anybody know? Feel free to drop us a line.

thefeministhub:

Aren’t the advertisers at Bacardi really clever? An ugly girlfriend to make the man look more attractive, how hilarious.
This advert is so bloody fatphobic it makes me want to punch something. I can’t physically understand why they thought this was an “okay” way to advertise alcohol. Oh wait now I remember, alcohol can’t be advertised in a way that treats woman with respect. Even woman who are the media perfected image of beauty are demeaned; usually they’re the ones being tricked by their boyfriends in a hilarious way so the boys can carry on drinking, or they are the ones who are used primarily to transport the alcohol to the ever waiting lips of a man.
Bacardi, especially Bacardi Breezers are seen as a “girly” drink (don’t even get me on the rant of how you can deem a drink “girly”) and this whole add campaign was to make the drink more appealing to “manly” (read not gay) men. And c’mon girls, what better way to make a drink more “manly” that demeaning you: the every-day average woman, who probably isn’t media perfect woman. Stop being so sensitive! And remember, fat people are always funny, because you know, they don’t have feelings.
Well fuck you Bacardi, fuck you to the moon and back. You wankersaurasrex’s, I and no other self-respecting person do not need your shitty advertising campaigns. This is a plea, a plea from me and everyone who isn’t a giant dickhead, to please come up with clever, witty, non-misogynistic advertising campaigns. Is that really to much to ask for?-GlassesKid 

Reblogging this because that ad is absolutely turgid, and also becausde FeministHub/GlassesKid use the word “wankersaurasrex” which, even if it is technically misspelt and could do with at least one hyphen, may be the best word I’ve read since I woke up this morning (beating out “a-cock-alypse” by a narrow margin).

thefeministhub:

Aren’t the advertisers at Bacardi really clever? An ugly girlfriend to make the man look more attractive, how hilarious.

This advert is so bloody fatphobic it makes me want to punch something. I can’t physically understand why they thought this was an “okay” way to advertise alcohol. Oh wait now I remember, alcohol can’t be advertised in a way that treats woman with respect. Even woman who are the media perfected image of beauty are demeaned; usually they’re the ones being tricked by their boyfriends in a hilarious way so the boys can carry on drinking, or they are the ones who are used primarily to transport the alcohol to the ever waiting lips of a man.

Bacardi, especially Bacardi Breezers are seen as a “girly” drink (don’t even get me on the rant of how you can deem a drink “girly”) and this whole add campaign was to make the drink more appealing to “manly” (read not gay) men. And c’mon girls, what better way to make a drink more “manly” that demeaning you: the every-day average woman, who probably isn’t media perfect woman. Stop being so sensitive! And remember, fat people are always funny, because you know, they don’t have feelings.

Well fuck you Bacardi, fuck you to the moon and back. You wankersaurasrex’s, I and no other self-respecting person do not need your shitty advertising campaigns. This is a plea, a plea from me and everyone who isn’t a giant dickhead, to please come up with clever, witty, non-misogynistic advertising campaigns. Is that really to much to ask for?

-GlassesKid 

Reblogging this because that ad is absolutely turgid, and also becausde FeministHub/GlassesKid use the word “wankersaurasrex” which, even if it is technically misspelt and could do with at least one hyphen, may be the best word I’ve read since I woke up this morning (beating out “a-cock-alypse” by a narrow margin).

thefeministhub:

iampirate:

Doin homework (that’s all I ever do besides dicking around on tumblr and screaming along to Hole in my dorm room) and found this interesting. Part of a study on the role of mass media and how it promotes a thin body for women. I am not describing the study properly, so here it is for you to actually read for yourself! I uploaded it for your pleasure. 

I’m not posting this to say that men are not pressured to fit a body ideal, because they absolutely are.  I am intrigued, however, by breakdowns of the content (ads, pictures, articles, etc.) in men’s and women’s magazines.  Makes you think about what they prioritize for gender roles, hm?
- Lauren

This makes sense. After all, if men don’t get their daily recommended intake of alcohol they will fall apart like an aging teddy bear. Meanwhile it’s up to women to make sure that the men are clothed and fed, while at the same time maintaining a slender, healthy body to ensure that they are capable of picking up any male body parts they may find as a result of the aforementioned lack of booze.
It’s a serious problem, ladies. Thank heavens you don’t have a crippling biological dependency on alcohol.

thefeministhub:

iampirate:

Doin homework (that’s all I ever do besides dicking around on tumblr and screaming along to Hole in my dorm room) and found this interesting. Part of a study on the role of mass media and how it promotes a thin body for women. I am not describing the study properly, so here it is for you to actually read for yourself! I uploaded it for your pleasure. 

I’m not posting this to say that men are not pressured to fit a body ideal, because they absolutely are.  I am intrigued, however, by breakdowns of the content (ads, pictures, articles, etc.) in men’s and women’s magazines.  Makes you think about what they prioritize for gender roles, hm?

- Lauren

This makes sense. After all, if men don’t get their daily recommended intake of alcohol they will fall apart like an aging teddy bear. Meanwhile it’s up to women to make sure that the men are clothed and fed, while at the same time maintaining a slender, healthy body to ensure that they are capable of picking up any male body parts they may find as a result of the aforementioned lack of booze.

It’s a serious problem, ladies. Thank heavens you don’t have a crippling biological dependency on alcohol.

stfusexists:

This was sent to me by alphabetics who writes, “Not sure if you heard about this.  I’m sure this is just the kind of thing you’ll love.(Also someone should make some official sarcasm punctuation because sometimes that doesn’t translate well on the internet.  You won’t like this one little bit.)”

When I clicked on this link, my eyes rolled so goddamn hard one of my contacts got lodged in my brain. Women are interchangeable with meat in tons of advertising examples, and now KFC has dropped any pretense of advertising not being sexist. 

Well if people are going to look there anyway then big corporations may as well capitalize on that, right? …Right?

Wrong. Fuck KFC. I sincerely regret buying a two-piece meal fifteen minutes ago.

What was really interesting to me was how much these men have taken society’s sexism and have amplified it to justify their own desires, however. The reason they can believe that women are there to be used sexually and mistreated is that society teaches that women don’t have full rights, dignity, or autonomy when it comes to sex. In a society where people argue with a straight face that a woman gives up her right to say no to child-bearing because she chooses to have sex, it’s not much of a leap for a sexual assailant to believe that a woman gives up her right not to be molested because she leaves the house. When we live in a society where anti-choicers argue that women must be prevented from having abortions because they don’t really want them, it’s not much of a leap for assailants to believe that the woman who runs away in disgust and fear really wants to have sex with him.
proseandcons:

mckswift:

This is completely intentional and not at all incidental.
re-genesis:

Just because they wouldn’t have noticed on their own, that  doesn’t somehow negate the point and truth of this. Everything about his  stance and expression scream brute, animal, savage… Even the contrast  of their clothing show him dark, her light—and we all know what dark (black) and light (white) mean in the English language. 
Also,  whether someone sees it with their physical eyes or not, this message  still sends soooo many messages to the subconscious, and none of them  good for black youths’ minds and sense of self. 
This image also perpetuates the false idea that all black men want caucasian women, and that caucasian women are the “top models,” as in most beautiful… While black men are the “star athletes,” as in the best in terms of physical.
Then  you look at her. It’s almost as if she is running from him, and her  demeanor is quite different. She is smiling, her hair and body language  are meant to say beautiful, sophisticated, etc. The very opposite of the  black man next to her. 
As someone mentioned, we are  likened to beasts and only worthy of praise when it comes down to  physical achievement. To add on, we are like circus animals; Exotic  creatures they enjoy having do tricks for them. A few years back they  did a study and said that blacks are better athletes and better than  caucasians when it comes to the physical, but caucasians are smarter.  Many black people took this as a compliment! I was offended. I saw past  what they were saying… In other words, we’re good beasts of burden,  good slaves, perfect field workers, but no good for anything that  requires thinking or intelligence. What’s worse is we feed into this,  because we do not know who we are. We don’t know our greatness… and as  the Honorable Malcolm X said, “If you never think you’ve done anything,  how can you ever do anything? You have no self-confidence.” Without  confidence in ourselves and our people, we will not go to far. 
And to close this build, most caucasians choose not to see, even when the truth is pushed right into their faces. 


^^^^^^^everything above.

And, of course, almost every item on this cover basically says “Hey, wow, you’re fat. You should sort that out.”

proseandcons:

mckswift:

This is completely intentional and not at all incidental.

re-genesis:

Just because they wouldn’t have noticed on their own, that doesn’t somehow negate the point and truth of this. Everything about his stance and expression scream brute, animal, savage… Even the contrast of their clothing show him dark, her light—and we all know what dark (black) and light (white) mean in the English language.

Also, whether someone sees it with their physical eyes or not, this message still sends soooo many messages to the subconscious, and none of them good for black youths’ minds and sense of self.

This image also perpetuates the false idea that all black men want caucasian women, and that caucasian women are the “top models,” as in most beautiful… While black men are the “star athletes,” as in the best in terms of physical.

Then you look at her. It’s almost as if she is running from him, and her demeanor is quite different. She is smiling, her hair and body language are meant to say beautiful, sophisticated, etc. The very opposite of the black man next to her.

As someone mentioned, we are likened to beasts and only worthy of praise when it comes down to physical achievement. To add on, we are like circus animals; Exotic creatures they enjoy having do tricks for them. A few years back they did a study and said that blacks are better athletes and better than caucasians when it comes to the physical, but caucasians are smarter. Many black people took this as a compliment! I was offended. I saw past what they were saying… In other words, we’re good beasts of burden, good slaves, perfect field workers, but no good for anything that requires thinking or intelligence. What’s worse is we feed into this, because we do not know who we are. We don’t know our greatness… and as the Honorable Malcolm X said, “If you never think you’ve done anything, how can you ever do anything? You have no self-confidence.” Without confidence in ourselves and our people, we will not go to far.

And to close this build, most caucasians choose not to see, even when the truth is pushed right into their faces.

^^^^^^^everything above.

And, of course, almost every item on this cover basically says “Hey, wow, you’re fat. You should sort that out.”

The first resistance to social change is to say it’s not necessary.

Gloria Steinem (via sarahgraham7)

Reblogging this for those occasions when people see this blog and say dumb things like “what you’re doing is admirable but pointless”.