Great article - avoid the comments.
So much of this comes down to the idea that there is one specific way to be a man, when the only requirement is identifying as a man. These ads and methods are dangerous and cissexist.
That Dodge ad (Man’s Last Stand) was terrifying the first time I saw it. They used Micheal C Hall - Dexter - for the voiceover. So there’s an undercurrent of malice towards women there.
To not be manly is to be stupid or weak - well what does that say about women?